kiron
heriot-darragh

Narrative + cultural strategy‍
‍Creative direction
‍‍Product, social, community
10+ years of experience
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Los Angeles
2025

I help companies shift from competing on what they make to competing on how they make people feel.

@APPLE ON INSTAGRAM

Scaled Apple's Instagram from 4M to 26M followers in two years by developing 0-1 content strategy that became Apple’s largest consumer-facing editorial platform.
JORDAN BRAND

Created the first editorial platform at Jordan Brand, generating millions in earned media value and influenced Nike’s company-wide strategic shift toward community-led storytelling.

At OpenAI, I introduced AI into high-trust creative spaces like fashion, design, and fine art by translating technical complexity into creative opportunity.

At Apple, the human-centered narratives I introduced drove 5× more engagement than feature-led messaging, helping grow @Apple on Instagram to 26M followers.

Jorja Smith at the Grammy Awards for Apple Music
Award-winning social content for Apple, Nike and OpenAI
NASA's First Woman AR-powered app on the App Store

At Nike, I built an editorial model that turned product launches into cultural conversations, formats that scaled globally because they invited people in, rather than 'talked at' them.

Now I help companies build narrative systems that maintain cultural distinction at scale: stories that stand for something specific and grow without becoming generic.

EDUCATION


2025
AI for Creativity and Leadership Certificate / Parsons School of Design, United States

‍2020
‍Executive MBA / Quantic School of Technology, United States



‍2002 – 2004
‍Master of Arts, Communications / Royal Melbourne Institute of Technology, Melbourne

1999 – 2001
‍Bachelor of Arts, Journalism / University of South Australia

Editorial planning. Creative strategy. Talent partnerships.

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kiron@kironhd.com
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