I design narrative systems that maintain cultural authenticity at massive scale.
@APPLE ON INSTAGRAM
Scaled Apple's Instagram from 4M to 26M followers in two years by developing 0-1 content strategy that became Apple’s largest consumer-facing editorial platform.
Scaled Apple's Instagram from 4M to 26M followers in two years by developing 0-1 content strategy that became Apple’s largest consumer-facing editorial platform.
JORDAN BRAND
Created the first editorial platform at Jordan Brand, generating millions in earned media value and influenced Nike’s company-wide strategic shift toward community-led storytelling.
Created the first editorial platform at Jordan Brand, generating millions in earned media value and influenced Nike’s company-wide strategic shift toward community-led storytelling.
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